The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!
This revised edition of Making an Impact Online by Antoin O Lachtnain shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting
Golf is a simple game. All you have to do is scrape the grass under the ball, to the target, with the clubhead face facing the target. This book is about swinging the front arm (nearest the target as a pendulum. This is a natural move. Most golf teaching stress body manipulations in the hope the club will come into the ball and scrape the grass under the ball to the target with the face of the club facing the target. This does not always work. This book is about the laws of the pendulum and how to gain control of your game with long and straight shots.